Go to the Circus Roncalli, and you’ll see animals—like a floating ring of horses and an oversized goldfish swimming right by.
Sound unreal? You’re right.
The German production uses 3-D holograms at a time when activists and governments are cracking down on cruelty to animals in circuses, the
Fifteen designers and software engineers later, Circus Roncalli had an all-holographic animal show, completing a phase-out of live animals the circus had begun in the 1990s.
And it seems popular.
“Beautiful and amazing. This is the way forward,” reads one
Indeed, animal-rights groups have been targeting circuses for years. Following reports of gut-churning cruelty (see this 2011
Meanwhile, seven U.S. states and 149 counties, towns, and cities have joined over 40 countries in restricting or banning animal performances. Roncalli also saves money by not transporting animals. And who knows, maybe holographs are even cooler than the real thing. (Read more